If you are going to be successful at moving others from prospect to paid client or customer, you must be aware of four things you are selling. These four “sales within the sale” are present in every sales conversation, whether you know it or not. This workshop will show you the importance of:

• Understanding what you are actually selling during the sales conversation.
• Confidence and competence: Believing in yourself and what you bring to the table.
• Connection and collaboration: Helping the prospect visualize what it would be like to work with you (and why you are their best choice).

Upon completion of this training, participants will receive a certificate.