“People who pressure you
usually, deserve a “no.”
People who are patient with you
usually, deserve a “yes.”
— Alan Cohen
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Whatever we sell, it is good to start with integrity and have faith in what you do and in your prospect and their needs as well. Treat people the way that you would want to be treated. The Golden Rule has always been a great philosophy. People like to do business with people they like and respect. It is also interesting that I like doing business with people that I like and respect.

If you’re thinking of the other and less of yourself, the sales process is much more fulfilling and beneficial.