Rob Ruth Returns: The Buying Center Blueprint That Buys 362 Cars a Month Off the Street

Rob Ruth from Bob Ruth Ford joins Bart Nollenberger for a second time to pull back the curtain on the buying center model that transformed his dealership. Rob shares how he went from personally messaging sellers on Facebook Marketplace to building a six-person team that acquired a record 362 vehicles off the street last month. He walks through the staffing, the daily metrics, the hiring profile, and why your used car department is the single biggest lever you can control as a dealer.

They also dig into leadership, the power of attitude, and why the best time to invest in new processes is when times are good — not when you’re desperate.

Connect with Rob Ruth on LinkedIn, Instagram, or Facebook.

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