Trent Denman: Stop Buying Leads, Start Building a Book

Most car salespeople don't have a word-track problem. They have a prospecting problem.

Trent Denman has spent 15+ years as an auto broker at HM Brown in Colorado Springs, selling thousands of cars across recessions, COVID, and supply chain shortages, almost entirely from business he generated himself. He's also the founder of Elevation Performance Group and a fellow Maxwell Leadership executive director.

Trent and Bart dig into why dealerships holding on to the four-square are looking through an old lens. They discuss why CarMax and Carvana are winning on less hassle rather than lower prices, and why the salesperson of the future is a brand ambassador who owns the deal start to finish. Trent shares the BMX state championship visualization that took him from zero cars to the #1 broker in his company. He also explains what HM Brown founder Bud Brown taught him about vision, and how his Automotive Sales Accelerator trains salespeople to become "invaluable."

Learn more at TrentDenman.com.